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piggy bankFalling prices and cheaper imports may be good news for consumers.  The flip side, according to many economists, is that many U.S. businesses are experiencing a general loss of "pricing power."

If your business already has been affected--or you think it will be in the future--consider strategies to survive and prosper.  Some food for thought:

  • In negotiating a long-term contract to supply a product, it could be advantagous to try and lock in your current price for as long as possible.
  • If your company is the buyer, making a long-term commitment to purchase materials or products at fixed prices may not be a smart move.
  • At some point, your company may be forced to lower prices in order to maintain market share.  That means you'll have to cut costs or suffer a hit to your bottom line.

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